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Cookie 5 7 7 – Protect Your Online Privacy Concerns

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Cookie-based ad tracking has evolved through the years. From simple operations like counting ad impressions, limiting popups, and preserving ad sequence, third party ad serving cookies have evolved to user profiling/website preference tracking. This latter group of activities—ad tracking, that has attracted a lot of controversy among online consumer privacy groups and other concerned parties. We apply appropriate safeguards to protect your privacy and we process your personal data for the following purposes: Helping you find your ideal hotel. Providing you with customised and more relevant hotel search results. Providing, securing, maintaining and improving our Services for our users. Some of the tools that are used to track you online include cookies, flash cookies, and fingerprinting. When you visit different websites, many of the sites deposit data about your visit, called 'cookies,' on your hard drive. Cookies are pieces of information sent by a web server to a user's browser. Cookie is adept at eliminating Flash and Silverlight cookies, especially large and persistent types of cookie. Impressive results with minimal effort. By consolidating all your cookie controls into an easy interface, Cookie makes maintaining your browsing privacy a cinch. Version 5.7.3: Fixed further issues with removal of data.

If you have read the article to this point, you may be wondering why there has been such an uproar in the media about cookies and Internet privacy. You have seen in this article that cookies are benign text files, and you have also seen that they provide lots of useful capabilities on the Web.

There are two things that have caused the strong reaction around cookies:

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  • The first is something that has plagued consumers for decades. Let's say that you purchase something from a traditional mail order catalog. The catalog company has your name, address and phone number from your order, and it also knows what items you have purchased. It can sell your information to others who might want to sell similar products to you. That is the fuel that makes telemarketing and junk mail possible. On a Web site, the site can track not only your purchases, but also the pages that you read, the ads that you click on, etc. If you then purchase something and enter your name and address, the site potentially knows much more about you than a traditional mail order company does. This makes targeting much more precise, and that makes a lot of people uncomfortable. Different sites have different policies. HowStuffWorks has a strict privacy policy and does not sell or share any personal information about our readers with any third party except in cases where you specifically tell us to do so (for example, in an opt-in e-mail program). We do aggregate information together and distribute it. For example, if a reporter asks me how many visitors HowStuffWorks has or which page on the site is the most popular, we create those aggregate statistics from data in the database.
  • The second is unique to the Internet. There are certain infrastructure providers that can actually create cookies that are visible on multiple sites. DoubleClick is the most famous example of this. Many companies use DoubleClick to serve banner ads on their sites. DoubleClick can place small (1x1 pixels) GIF files on the site that allow DoubleClick to load cookies on your machine. DoubleClick can then track your movements across multiple sites. It can potentially see the search strings that you type into search engines (due more to the way some search engines implement their systems, not because anything sinister is intended). Because it can gather so much information about you from multiple sites, DoubleClick can form very rich profiles. These are still anonymous, but they are rich. DoubleClick then went one step further. By acquiring a company, DoubleClick threatened to link these rich anonymous profiles back to name and address information -- it threatened to personalize them, and then sell the data. That began to look very much like spying to most people, and that is what caused the uproar. DoubleClick and companies like it are in a unique position to do this sort of thing, because they serve ads on so many sites. Cross-site profiling is not a capability available to individual sites, because cookies are site specific.

For more information on Internet cookies and related topics, check out the links below.

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One of the best ways to protect your privacy online is to use a virtual private network (VPN). See our VPN reviews to find the best one for you.

What's a cookie?

If you've been anywhere on the internet, you've probably heard of cookies (also known as computer cookies or HTTP cookies). These are small files that websites want to put on your computer and store in your web browser.

But should you accept or block cookies?

Cookies don't infect your computer with malicious software or viruses. They're basically just text files to be read by whatever website or third party put them there. They have a range of uses, some you may like more than others.

The good news is it's not an all-or-nothing affair. Most browsers let you control which kinds of cookies are allowed. Here's how to manage them in Google Chrome, Apple's Safari, and Microsoft Edge – the Windows 10 default browser that replaced Internet Explorer.

But before you decide, you need to understand what each type of cookie does.

First-party cookies

First-party cookies belong to the website you're currently on and don't track what you do on other websites.

There are two kinds of first-party cookies:

Cookie

Session cookies

These are short-lived and are usually deleted when your browser closes.

Without these cookies, every time you clicked a link – even to load a new page on the same website – it would forget you'd ever been there. For example, say you're shopping online and you add an item to your cart. If you then view another item on a different page, once the new page loads your cart would be empty because there'd be no way to track what you did previously.

Or perhaps a website asked you what language you'd prefer. Without session cookies, you'd have to re-select it with each new page.

Persistent cookies

These live on in your browser after it closes, but self-destruct after a predetermined time – usually within six months. If you ever asked a website to remember your login details, it did so with a first-party persistent cookie.

Persistent cookies may also be used to remember what you read or did while you were on the site, to avoid showing you the same content if you log back on later. While some persistent cookies are first-party, not all are.

Privacy

Session cookies

These are short-lived and are usually deleted when your browser closes.

Without these cookies, every time you clicked a link – even to load a new page on the same website – it would forget you'd ever been there. For example, say you're shopping online and you add an item to your cart. If you then view another item on a different page, once the new page loads your cart would be empty because there'd be no way to track what you did previously.

Or perhaps a website asked you what language you'd prefer. Without session cookies, you'd have to re-select it with each new page.

Persistent cookies

These live on in your browser after it closes, but self-destruct after a predetermined time – usually within six months. If you ever asked a website to remember your login details, it did so with a first-party persistent cookie.

Persistent cookies may also be used to remember what you read or did while you were on the site, to avoid showing you the same content if you log back on later. While some persistent cookies are first-party, not all are.

Cookie 5 7 7 – Protect Your Online Privacy Concerns Act

Third-party cookies

These are also persistent. They're often used for tracking your movements to gain marketing or demographic data.

If you disable third-party cookies it'll make it harder for advertisers to get information about your online activity. You'll still see ads; they just probably won't be tailored to your interests.

Third-party cookies have also been blamed for slowing down web page loading times. Some browsers, such as Safari and Firefox, block them by default. Others let you opt-out in their settings menu.

How to manage cookies in Google Chrome

At the top-right of a browser window, click the menu button (three vertical dots), then Settings. Scroll down and click Advanced.

In the Privacy and Security section, click Content Settings then Cookies. Turning cookies off completely would disable all the features we've talked about so far, not just the tracking ones. So it's advisable to not block them entirely.

If you enable Keep local data online until you quit your browser, you'll still be able to add items to a shopping cart, but every time you close your browser you'll lose things like automatic sign-ins on your favourite websites.

Block third-party cookies stops the marketing-led cookies that track your internet usage and patterns, while leaving the more-useful cookies running.

If you'd like a fresh start with your new cookie settings, you can delete all your current ones. Click See all cookies and site data, then Remove All.

How to manage cookies in Safari (on macOS)

Since a Safari update in 2017, third-party cookies are blocked by default.

To manage your cookie settings, open Safari and click the Safari menu at the top-left (next to the Apple menu) and select Preferences. In the following window, select Privacy.

Prevent cross-site tracking should be enabled by default. This stops third-party cookies that track you across websites for advertisers.

Cookie 5 7 7 – Protect Your Online Privacy Concerns Regarding

Ask websites not to track me requests websites to not use both third-party and first-party persistent cookies. It's up to the website to respect your request.

Block all cookies will stop third-party cookies, but also the first-party cookie features mentioned earlier.

Cookie 5 7 7 – Protect Your Online Privacy Concerns Issues

To delete the cookies you already have, click Manage Website Data and select cookies from individual websites on the list and click Remove, or select Remove all to delete the lot.

How to manage cookies in Microsoft Edge

Click the ellipsis (…) icon at the top right and select Settings. Scroll down and under Advanced settings, select View advanced settings. Scroll down again and under Cookies there are three options: Block all cookies, Block only third party cookies and Don't block cookies.

If you want to stop other parties tracking your online activity, select Block only third party cookies. This should make it harder for targeted advertisers and data analytics firms to get information about you.

If you Block all cookies then none of the functions we mentioned earlier will work (auto login, adding items to a shopping cart, etc.) and some websites may become unusable.

Cookie 5 7 7 – Protect Your Online Privacy Concerns At Work

To delete the cookies you already have, go to Settings then under Clear browsing data, click Choose what to clear. Make sure Cookies and saved website data is ticked, then hit Clear.





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